Cookiepolicy

What are cookies?

Svea Solar is using cookies on our websites www.sveasolar.com, www.sveasolar.se, www.sveasolar.de, www.sveasolar.es, www.sveasolar.nl, www.sveasolar.be.   Cookies are small text files that are stored on your computer or device when you are visiting our website. They could be used to record your preferences and collect information about the actions you take on your computer or device, or to deliver personalized advertisements based on previous websites you have visited. Other technologies are also used for similar purposes. If you have questions about our use of cookies, you are welcome to contact us at dataskydd@sveasolar.com.

YOU CHOOSE WHICH COOKIES YOU WOULD LIKE TO ACCEPT  

Some cookies are technically necessary for functions you use on the website, but all cookies are not. You can choose if you would like to accept cookies that are not necessary for the website to function as you expect to. You could make a choice the first time you visit our websites. If you want to change or withdraw your consent to some or all cookies, you can do so by clicking on the cookie-setting button at the bottom right of any page. However, technically necessary cookies cannot be deselected and are therefore stored without consent.  You can also adjust the general settings in your web browser if you do not want your computer or device to receive and store any cookies. If you choose to do so, some parts of the website may not function properly.

DIFFERENT TYPES OF COOKIES USED BY SVEA SOLAR  

Svea Solar is using cookies for different types of purposes. We both use cookies that we apply ourselves (first party-cookies), and cookies applied by a third party who has elements embedded on our websites (third party-cookies). Here you will find information about which cookies we and third parties are using and why.   

STRICTLY NECESSARY COOKIES

Strictly necessary cookies are usually functions explicitly required by the user. They help to make the website usable by enabling basic functions like page navigation and security functions of our websites. The website cannot function properly without these cookies and cannot be switched off in our systems. Therefore, you cannot consent, nor withdraw your consent to necessary cookies.

Strictly necessary cookies are listed in the cookie-setting, you can easily access detailed cookie list by clicking on the link to enter the cookie preference center. The cookies are listed by categories and domains, you can click on each category and domain to see related cookies with details.

FUNCTIONAL COOKIES

Functional cookies enable a website to remember settings you have chosen, like your preferred language or what region you are in. Functional cookies are therefore usually set in response to actions made by you and are therefore not stored until you interact with a specific function. Therefore, you cannot consent, nor withdraw your consent to functional cookies.

Functional cookies are not set by Svea Solar, therefore they are not listed in our cookie preference center.

PERFORMANCE COOKIES

Performance cookies allow us to see how our website is being used, for example by collecting information about your website behavior, what parts of our websites is the most visited, how long a visit last and how a visitor is navigating around our website as they come potential customers. This data gives us insight of our business performance, it can help us to optimize the website and improve the visitors’ experience. For this purpose, Svea Solar performs general analyzes and uses automated devices and applications from third parties which includes the use of cookies and other tracking technologies. We do not collect this information on an individual level since we have chosen to anonymize the traffic.

Performance cookies are listed in the cookie-setting, you can easily access detailed cookie list by clicking on the link to enter the cookie preference center. The cookies are listed by categories and domains, you can click on each category and domain to see related cookies with details.

MARKETING COOKIES

Marketing cookies allow advertising of products and services. These cookies may be set by Svea Solar or by our advertising partners or by our business partners. The intention is to display ads that are relevant to you based on your activity on Svea Solar’s website and websites you have visited before landing on our website. If you consent to marketing cookies, you allow us to track your behavior and interactions with our websites and to share this data with our advertising partners for you to see relevant ads when you visit our websites. Examples of our advertising partners are Google, Meta, Microsoft ads, and LinkedIn. Examples of our business partner is IKEA.

Marketing cookies are listed in the cookie-setting, you can easily access detailed cookie list by clicking on the link to enter the cookie preference center. The cookies are listed by categories and domains, you can click on each category and domain to see related cookies with details.

PROCESSING OF YOUR PERSONAL DATA

When you agree to our use of cookies the information collected will, in certain cases, be considered as personal data. For example, we may collect information about your IP-address and other data that may enable to identify you. You can read more about our processing of personal data and your privacy rights in our privacy policy.

CHANGES TO THIS POLICY  

This policy is updated on 2023-03-23. Svea Solar reserves the right to make changes to this policy at any time to the extent necessary to meet new legal or technical requirements. We always have the most recent version of our policy on our website.  

Cookie details

Necessary Cookies

These cookies are essential for the website to function properly.

_dc_gtm_UA-xxxxxxxx (Google Tag Manager)

• Purpose: Associated with Google Tag Manager to load scripts and code. Considered necessary as other scripts may not function without it.
• Duration: Few seconds

__cf_bm (Vimeo/Cloudflare)

• Purpose: Cloudflare cookie used for security, mitigating bots and protecting the website.
• Duration: Few seconds

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization.

sf* (Salesforce)

• Purpose: Manages user preferences or session state for Salesforce features.
• Duration: Session to 2 years

intercom-id-* (Intercom)

• Purpose: Tracks user identity for Intercom live chat support.
• Duration: 9 months

NID (Google)

• Purpose: Stores user preferences for Google services (e.g. maps search).
• Duration: 6 months

VISITOR_INFO1_LIVE (YouTube)

• Purpose: Unique identifier to track video views on YouTube.
• Duration: 6 months

YSC (YouTube)

• Purpose: Collects user data via embedded videos for targeted advertising across websites.
• Duration: Session

Performance/Statistical Cookies

These cookies collect information about how visitors use a website, which pages they visited and when they visited them.

FPID (Google Analytics)

• Purpose: Stores a value used for setting the Client ID in requests to Google's servers for web analytics.
• Duration: 729 days

_gaexp (Google Analytics)

• Purpose: Determines a user's inclusion in an experiment and the expiration of experiments.
• Duration: 19 days

_hjAbsoluteSessionInProgress (Hotjar)

• Purpose: Detects a user's first pageview session with a true/false flag.
• Duration: Session

_hjFirstSeen (Hotjar)

• Purpose: Identifies a new user's first session, indicating if Hotjar sees the user for the first time.
• Duration: Session

_hjTLDTest (Hotjar)

• Purpose: Determines the most generic cookie path for sharing across subdomains, removed after testing.
• Duration: Session

_hjIncludedInSessionSample (Hotjar)

• Purpose: Lets Hotjar know if the visitor is included in the data sampling defined by the website's daily session or pageview limit.
• Duration: Few seconds

_hjSessionUser (Hotjar)

• Purpose: Preserves the Hotjar User ID, unique to the site, ensuring behavior is attributed to the same user ID across visits.
• Duration: 364 days

_hjSession (Hotjar)

• Purpose: Contains current session data, ensuring subsequent requests are attributed to the same Hotjar session.
• Duration: Few seconds

Statistical Cookies

These cookies collect anonymous information for statistical purposes.

_gat (Google Analytics)

• Purpose: Throttles request rate for Google Analytics to limit data collection on high-traffic sites.
• Duration: 1 minute

_gcl_au (Google Ads)

• Purpose: Measures ad conversions for Google Ads campaigns.
• Duration: 3 months

hjid (Hotjar)

• Purpose: Tracks user behavior for Hotjar heatmaps and analytics, preserving the Hotjar User ID.
• Duration: 1 year

s_vi (Adobe Analytics)

• Purpose: Tracks visitor IDs for Adobe Analytics.
• Duration: 2 years

AMCV_* (Adobe Marketing Cloud)

• Purpose: Manages Adobe Analytics session state.
• Duration: 2 years

_ga (Google Analytics)

• Purpose: Used by Google Analytics to distinguish unique users by assigning a randomly generated number as a client identifier. Included in each page request to calculate visitor session and campaign data.
• Duration: 2 years

_gid (Google Analytics)

• Purpose: Used by Google Analytics to store and update a unique value for each page visited, tracking session data.
• Duration: 24 hours

Marketing Cookies

These cookies track visitors across websites to display relevant advertisements.

fr (Facebook)

• Purpose: Encrypted user ID for Facebook ad tracking.
• Duration: 3 months

sfdc* (Salesforce)

• Purpose: Tracks marketing campaigns or user interactions in Salesforce.
• Duration: Session to 2 years

_pin_unauth (Pinterest)

• Purpose: Tracks actions for Pinterest ads.
• Duration: 1 year

_fbp (Facebook)

• Purpose: Used by Facebook to deliver advertising products, such as real-time bidding from third-party advertisers.
• Duration: 3 months

IDE (Google DoubleClick)

• Purpose: Used by Google's DoubleClick for real-time bidding advertising exchange to deliver targeted ads.
• Duration: 1 year

test_cookie (Google DoubleClick)

• Purpose: Tests if the browser accepts cookies for DoubleClick ad serving.
• Duration: 15 minutes

_uetsid (Microsoft Bing Ads)

• Purpose: Used by Bing to determine which ads to display, relevant to the end user browsing the website.
• Duration: 24 hours

MUID (Microsoft/Bing/Clarity)

• Purpose: Unique user identifier used by Microsoft across domains (Bing, Clarity) for tracking and ad targeting.
• Duration: 389 days

bcookie (LinkedIn)

• Purpose: Browser ID cookie for LinkedIn features, used for tracking/targeting regardless of user profile status.
• Duration: 2 years

lidc (LinkedIn)

• Purpose: Supports LinkedIn ad tracking and social plugins.
• Duration: 24 hours

Targeted Cookies

These cookies are used to deliver advertisements more relevant to you and your interests.

_gclxxxx (Google Ads)

• Purpose: Used for Google conversion tracking to measure ad performance.
• Duration: 89 days

FPLC (Google Analytics)

• Purpose: Cross-domain linker cookie for Google analytics purposes.
• Duration: Few seconds

FPAU (Google Analytics)

• Purpose: Used to collect information about users and their activity on the website through embedded elements for analytics and reporting.
• Duration: 89 days

_uetvid (Microsoft Bing Ads)

• Purpose: Tracking cookie used by Microsoft Bing Ads to engage with users who previously visited the website.
• Duration: 389 days

SRM_B (Microsoft Bing)

• Purpose: Used by Microsoft Bing for tracking and ad targeting.
• Duration: 389 days

CLID (Microsoft Clarity)

• Purpose: Identifies the first time Clarity saw this user on any site using Clarity.
• Duration: 364 days

_clck (Microsoft Clarity)

• Purpose: Persists the Clarity User ID and settings, unique to the site in the browser.
• Duration: 364 days

_clsk (Microsoft Clarity)

• Purpose: Connects multiple page views into a single Clarity session recording.
• Duration: Few seconds

ANONCHK (Microsoft Clarity)

• Purpose: Carries information about how the end user uses the website and any advertising seen before visiting.
• Duration: Few seconds

SM (Microsoft Clarity)

• Purpose: Microsoft MSN first-party cookie used to measure website usage for internal analytics.
• Duration: Session

bscookie (LinkedIn)

• Purpose: Browser ID cookie for LinkedIn content-sharing buttons, used for tracking/targeting.
• Duration: 2 years

li_sugr (LinkedIn)

• Purpose: Used by LinkedIn for tracking/targeting across its services.
• Duration: 89 days

UserMatchHistory (LinkedIn)

• Purpose: Used by LinkedIn for tracking/targeting, syncing ad impressions with user data.
• Duration: 29 days

AnalyticsSyncHistory (LinkedIn)

• Purpose: Used by LinkedIn for tracking/targeting, syncing analytics data.
• Duration: 29 days

li_gc (LinkedIn)

• Purpose: Used by LinkedIn for tracking/targeting, storing consent preferences.
• Duration: 718 days

ln_or (LinkedIn)

• Purpose: Determines if Oribi analytics can be carried out on a specific domain.
• Duration: Few seconds

lang (LinkedIn)

• Purpose: Connected to LinkedIn's marketing services, used to gain insights into user types for targeting.
• Duration: Session

VISITOR_PRIVACY_METADATA (YouTube)

• Purpose: Collects user data via embedded videos, storing privacy metadata for targeting.
• Duration: 179 days

CONSENT (YouTube)

• Purpose: Stores user consent preferences for YouTube's data collection and ad targeting.
• Duration: 729 days